We've all planned a night out.

It's 4PM on Thursday and the minutes are stretching into hours. Market's closed. Coffee's empty. You are checked out just like everyone else but of course there's a few more hurdles to jump.You shoot off that quick text to a couple friends..."Whats going on tonight?" (or some more colorful iteration). After exchanging 3 or 4 messages, you've got your plan.

--Fast Forward--

It's 8PM, you're 3/4 full of food, 1/4 full of booze...Anybody down to go out? Of course, tomorrow's Friday, you know what time it is. So what's next??

Maybe it's next door. Maybe it's down the block. Maybe it's Uptown, Downtown, Eastside, Westside. What does it matter? The night is young and the world is your oyster.

This junction...where you and your friends go, is the "What's Next?" This is a critical decision point and it affects the course of the rest of the night kinda like R.L. Stein's "Choose your Ending" Goosebumps (I know you remember that if you had a childhood). I know you don't want to wind up being eaten by a werewolf or stuck in a cupboard with haunted tupperwear(It's been a while since I read one, cut me some slack, guy) and there's no backtracking in real life.

NiteFly is the answer to What's Next?

We want to provide you real, useful, contextually sensitive information that helps you to navigate your night, making each stop as fun as possible for you.

So what does this actually mean?

It means that in its prime form, you'll be able to whip out your iPhone (other smartphones eventually), pop open the NiteFly App and get a list of places to go next (drumroll please...) in Real Time.

The list you get takes into account your flavor (i.e. your preferences in nightlife) as you see it and as you do it (where you go and how it is will be taken into account and stored in your profile) and is informed by the scene at venues right now. It will fluctuate according to how the scene at the venue changes meaning that you're always pointed towards fun.

You know that uber-connected friend that always knows where to go for a good time? That's NiteFly.

Of course if you know exactly what you want and that thing is a $4 Margarita within 2 blocks...you got it (If we can find it...if not, there are elves on call)

--REWIND--

So that's the future. We're not talking UFO's future though, this is very, very forseeable. 2009 Forseeable.

Right now? We've got you with all of the happy hour's you can hit. Better yet, we'll generate a list of spots to go to complete with coupons for discounts/deals so you can stretch that buck over a few more cocktails.

Go ahead...get in on the ground floor:

www.nite-fly.com

What features do you want? What would you use most? Check the site, leave us some comments. We just want you to have a good time. (S%&t, I just want ME to have a good time :-)

- E-Ro




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