We are still in a recession.The way I see it, there should never be a time that I have to pay full price for an early evening drink. With 800+ venues in the city, there has got to be a $3 beer or a $5 rum and coke within 5 blocks of me at all times. Problem is, a lot of times you've got to wander around and maybe wind up in a dive where the percentage chance of broken kneecaps raises above 50%. Never again.

THE TIME HAS COME...

After several fortnights spent toiling in their mountaintop laboratory, our crack team of scientists has come up with the first of many formulas that will lead you to the nearest and best watering holes around Manhattan. You drop an address and we search our database of hundreds of drink specials/happy hours (and counting, we add more every day) to find the best ones nearest to you going on right now or soon.

One text message and at your fingertips are 3 venues within 5 blocks* that either:

1) Are vouched for by a promoter
2) Have a drink special or happy hour
3) Are of the criteria you set (more on that in a moment)
4) Are simply venues within 5 blocks (in the event there are no specials going on at the moment)

How is this done?? We'll leave the astrophysics to the scientists and keep it as simple as possible:

Step 1:

Sign up Here: NiteFly Manhattan Nightlife or in the embedded form at the bottom.

Step 2:

Add "takeoff@nite-fly.com" to your phone's address book. (you can send SMS or email to it, Email replies have more info)

Step 3:

Look out for a confirmation email. Then, send a message formatted like this: @Where you are? to takeoff@nite-fly.com

Examples: @43rd and Lexington Ave? @44 E. 84th St?

Step 4:

Enjoy your drank.

**THE GOLDEN RULE: Every query must begin with an @ and end with a ? or else the booze-bots wont be able to read it for you**

If you want to get fancy with it though, we've got you:

Want a specific type of venue?

Add a #bar, #lounge or #club to your message
(i.e. @45th and 3rd #bar?)

Need the phone numbers to set up a reservation or be a baller and buy a bottle?

Add "+phone" to your message (i.e. @rivington st #lounge?)

Have a hankering for tequila or martinis?

Add $martini, $tequila, $hookah or $anything to your query and we'll let you know if we have it close.** (i.e. @8th and Ave B $hookah?)

If you forget to end with a ? or you have "clumsy fingers", we'll shoot you a quick reminder and just resend it.

So the next question is...where are you going with this? What's the next move? Details on that to come in the next post as we implement but...

1) Twitter and Facebook Integration so you can tell the world where some of the sickest deals are...
2) More Promoted Events, more Venues, more coverage (300 specials more coming within the next 24 hours!)
3) Exclusive Access to "High End" Lounges and Sponsored events
4) Smartphone Apps (Think iPhone, Droid...)

We'll be keeping you guys updated as things progress. For now, let us know what you like and more importantly DON'T like about the SMS service. What would you add? Any and all suggestions are much appreciated!


*We're thinking 5 blocks is walking distance...should we up to 10? Comments much appreciated.
**Soon we are expanding searches across Manhattan so when you want that Jose Cuervo and its not within walking distance, we'll tell you anyway.

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